Unlocking History: Rare Old World Photos Offering Fascinating Glimpses Into The Past

During the roaring 20s, Borden Company embarked on a swift expansion journey. They strategically positioned themselves in the dairy market by introducing cheese to their product line and acquiring two of America’s premier ice cream manufacturers. In a surprising business move, they also delved into the chemical industry, further diversifying their portfolio with the acquisition of a leading chemicals company.

In a significant expansion spanning 1927 to 1930, Borden strategically acquired over 200 companies across the United States, solidifying its position as the leading distributor of liquid milk in the country. Fast forward to 1936, the company unveiled its iconic mascot, Elsie the Cow, becoming a memorable symbol of the Borden brand.