#42: More Package Than Product
Makeup and beauty products are extremely expensive. Just ask anyone who wears it! A trip to Sephora or Ulta can cost a pretty penny. When shoppers spend that much on makeup, they usually expect it to last them more than a few months. Unfortunately, that’s not always the case.
Someone recently bought a new eyeshadow. The little makeup container was packaged completely surrounded by cardboard. It was hard to see the entire package because only the front of the container was visible in order to give shoppers an idea of the eyeshadow’s color. Once this shopper opened their new eyeshadow, they were disappointed that they received more packaging than makeup.