#7: Rainbow Brite Cereal
In marketing, cereals often team up with popular TV shows to capture the young audience’s imagination, despite ethical concerns regarding such partnerships. Back in 1975, Ralston introduced a vibrant and flavorful cereal in collaboration with Rainbow Brite and the Star Stealer, boasting a formulation enriched with nine essential vitamins and minerals to appeal to kids and parents.
The cereal box offered a delightful breakfast option and a piece of the Rainbow Brite magic, with a narrative that aligned with the movie’s enchanting world. Despite the movie garnering $4.9 million at the box office, the allure of this themed cereal persisted, gracing breakfast tables until 1990 with its promise of a magical morning routine.