40 of the Most Beloved and Memorable Snacks Throughout History

In the 1950s, Kellogg’s introduced OKs cereal to compete with Cheerios by General Mills. Labeling it as the healthiest oat-based cereal with the slogan “Best in Oats,” OKs quickly captivated consumers with its O and K-shaped pieces and the charismatic mascot, Big Otis, adorned in tartan. This innovative approach propelled OKs to become a breakfast favorite, illustrating the power of creative branding and quality products.

Despite its initial success, OKs cereal was discontinued in 1962, leaving fans of both oats and the beloved mascot, Big Otis, longing for its return. The discontinuation forced Kellogg’s to find a new use for the