21. New Mobile, Old Mobile, Only Mobile
Ah, Mobile, Alabama, the city so nice they named it… incorrectly? That’s right, in an early display of Southern hospitality, they offered the prefix ‘New’ before realizing they were the original. It’s like calling your first-born ‘Junior’ out of sheer optimism.

It seems Alabama’s historic port city was way ahead of the ‘mobile’ trend, just not in the way we think of it today. They say to learn from history, but maybe history can learn a thing or two about branding from Mobile—starting with the fact that first is not the worst, it’s just chronologically advantaged.